ABI: Windows 8 tablet growth depends on the product pricing

Windows 8 operating system hit the shelves in October 26 Tablet PC equipped with Windows 8 system will quickly swept through the market.
Some analysts believe that by the end of 2012, Windows 8 tablet share will be less than 2%. The well-known market research firm ABI Research also believes that Windows 8 Offering 8 weeks to the end of 2012, Windows 8 tablet shipments will reach 1.5% share of global tablet shipments totaled. 2012 Windows 8 tablet rapid growth or stagnation, depending on the pricing of these tablet.
ABI bluntly pointed out in a research report: "If Windows 8 tablet average pricing in line to Android products, 2013 Winows 8 shipments will increase by more than 10 times, but if they are as expensive as the Apple iPad, then 2013 Windows 8 tablet shipments up to increase or twice. "
We all know that Windows 8 tablet mainly be grouped into two categories: equipped with Windows 8 and Intel processor-based products, or equipped with Windows RT and ARM processor products.
Microsoft partners many different manufacturers will provide different market positioning, different functions and different prices of products, ranging from low-end tablet PCs to high-end devices. Moreover, Microsoft has already spent a lot to provide better development tools and environment for application developers. It seems that in order to Windows 8 Tablet Price "People First", seems unlikely.
In addition, the industry generally believe that Windows 8 tablet ability to grow depends primarily on consumers. Dan Shey, ABI Enterprise Mobility business executives, the report pointed out that: "currently the two leading mobile platforms, Apple iOS and Google Android are unable to meet the needs of IT companies and other commercial users.
Indeed. Although many companies are very keen to replace the company's Windows PC to iPad, and Apple also many business management and security features added to iOS system, but in a sense, iOS and Android are not designed for business users, they are positioning the general consumer market.
Dan Shey said: "The business users of Microsoft Windows 8 Pro positioning strategy, not only will the introduction of a corporate mobile computing, will also make it become the dominant inter-enterprise.
Another version of Microsoft's Windows 8 operating system, Windows RT is based on the ARM architecture processor, and support of the Metro (now renamed Modern) user interface of the software system. Said Jeff Orr, ABI senior business executives on mobile devices: the "Windows RT on behalf of Microsoft computer solutions, while set traditional Windows technology in one.
In June of this year, Microsoft also released Windows 8 Pro and the Windows RT's own brand Surface tablet. Enterprise with software giant Microsoft's first foray into the tablet market, its pros and cons.