ASUS’s Tablet PC Ranks No.4 in Global Market Share

ASUSTek Computer Inc. (Asus), a Taiwanese multinational computer hardware and electronics company, saw tablet shipments in the second quarter shoot up 26.2% quarter on quarter (QoQ) to 688,000 units, with market share up from 2.7% to 2.8%, ranking 4th globally, said IHS, an U.S-based market information provider.

Driven by new iPad, Apple Inc. shipped 17 million tablets during the second quarter, up 44.1% QoQ, with global market share rising to 69.6%, a new five-quarter high lead all tablet makers. Samsung Group was second after shipping 2.3 million tablets for a 9.2% market share, followed by Amazon.com, Inc. and Asus, with 4.2% and 2.8%, respectively.

A market source indicated that benefiting from the release of Nexus 7, a tablet jointly developed by Asus and Google, Asus may surpass Samsung in global market share of tablets in the third quarter.

However, an industrial analyst pointed out that Nexus 7 will not likely challenge iPad, or “Surface”, a tablet developed by Microsoft to be launched this autumn.

Nexus 7 is set to be sold before Apple’s iPad Mini and Amazon’s Kindle Fire 2, with an estimated two-million shipped in the third quarter, said a market source; so Asus is expected to adjust annual shipment goal from three to five million units.

Generally the global tablet market performed decently in the second quarter, with shipments growing from 20.3 million units in the first quarter to 24.4 million units, according to statistics from IHS.
(by Andrew Wang)

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