Apple iPad Now Has Close to 70 Percent Share of Tablet Market

Apple, Inc. (NASDAQ:AAPL) is still the leading tablet computer manufacturer in the industry, with a commanding 68.2 percent market share at the end of the second quarter of 2012.

According to IDC’s report, Apple was as dominant as ever in the June-ending second quarter, where it was the only manufacturer with a double-digit market share.

A total of 17 million tablets were shipped by the company based in Cupertino, Calif. Samsung Electronics Co. Ltd. was second place with a market share of 9.6 percent, or 2.4 million tablets shipped in Q2 2012.

Also among the top tablet makers in IDC’s report were Kindle Fire manufacturer Amazon.com, Inc. (NASDAQ:AMZN) at third with 5 percent, Asustek Computer Inc. (2357:TT) at fourth with 3.4 percent and Acer Inc. (2353:TT) rounding up the Top 5 with a 1.5 percent share of the market.
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The total number of tablets shipped in Q2 2012 was estimated by IDC at around 25 million, a growth of 66.2 percent year-on-year. Mobile Connected Devices research director Thomas Mainelli opined that Apple remained dominant in the June-ending quarter because of the success of its new iPad launch in March, and continues to grow thanks to the support of the educational sector and other vertical markets.

The second half of 2012 may see new competitors such as Google, Inc. (NASDAQ:GOOG) and Microsoft Corp. (NASDAQ:MSFT) enter the rankings with the Nexus 7 and Surface tablets respectively. IDC also claimed that the sheer number of tablet options may not be good for the competition.

This was expressed by IDC Vice President for Clients and Displays Robert O’Donnell, who believes consumers may opt for Apple due to their familiarity with the iPad and possible confusion between Google and Amazon versions of the Android operating system.

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