Built-in quad-core nexus7, powered by Android 4.1 Jelly Bean operating system, 1GB of RAM, 1.2 megapixel front camera as well as 1280 × 800 resolution; look at the Kindle Fir, dual-core, Android 2.3.3,512 MB RAM, resolution 1280 × 600 is not equipped with front camera. Both prices are 199 dollars.
From the hardware comparison and price alone, the Nexus 7 seems to defeat the Kindle Fir. So, in the face of the configuration than the Kindle Fir Nexus 7, consumers will pay for it? This is the most important.
The Ho Yuxi in "Kindle Fire: Amazon's new content trafficking weapon," one of the Kindle Fire2. Amazon in 2007 on the launch of the Kindle electronic paper book reader, but this product really caused a huge impact on the market, it is simple and convenient user experience in early 2009 after the release of its second-generation Kindle 2. The Kindle The two products provide the core value to the user within 60 seconds, so the user can start reading any book, this is the Kindle 2's campaign, but also attract a large number of users to buy this product when the reader on television or other media, to see a new book introduced, it will produce a reading impulse. Kindle 2 provides a convenient textbook way and wireless books download function, the purpose is to minimize this impulse to translate into actual purchase threshold.
According to statistics, every Kindle users to buy the number of books, is 2.7 times before its purchase Kindle. According to the U.S. technology blog TechCrunch reported, Amazon CEO Jeff Bezos (Jeff Bezos) revealed in the Kindle Fire conference is an important data that the number of e-books in Kindle Store exceeded 1 million in just four years. . Just launched four years ago Kindle, Amazon is only 90 000 e-books, and now this figure has exceeded 1 million, which does not include copyright-free e-book sales. "In 2008, Bezos said, On Christmas Day, Amazon digital book sales history for the first time more than a paper book. . "
From here we can see the users to buy Kindle Fire more reading needs (content consumption), this consumer behavior is based on the Amazon's rich content platform.
To the user a reason to buy Nexus7
Hardware? Honestly, the Nexus 7 configuration is good, He Xi is not optimistic about the seven inches of the plate, including the Kindle Fire. This size, as the smart phone easy to carry, not as good as ipad display. Now, Amazon is also recognized that this size is not the best platform size. BGR reported, according to foreign media, Amazon's upcoming Kindle Fire version will contain two versions - 7 inches, and 10.1-inch version. 7-inch version will be known as the Coyote, built-in dual-core processor; 10.1 inches edition named Hollywood, built-in quad-core processors. 10.1 inches edition of which will be the first release.
Content? For now, Google has not yet won the widely recognized by consumers in the content and media consumption. In March 7 this year, Google officially announced the launch of Google Play, making the Android Market, Google Music, Google Books have become to Google Play a part of. It seems Google have long been working layout. Google Play In fact, Android Market is no difference between Google the Play only lies in changing the content of the Android platform, so that more of the content presented in the application store.
For the Nexus 7, Google Play does not solve its content source. Play stores in the current Google-specific applications for Android tablet computer, little, many applications simply transplanted from the Android smart phone.
Comprehensive Ho Xi, the Nexus 7 if you just want to let the users pocket, then by virtue of the high with the hardware and low price, this number is not too large. Nexus 7 will not have a Kindle Fire constitute the number of threats. Unless Google can provide a rich enough to flat-panel applications, otherwise the user, the purchase of Nexus on a large screen smartphones, but not as smart phones convenience.
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